Messaging Use Cases
Messages, data flow, events, signals — all are different words for different use cases of messaging.
At ProcessOne, we understand that messaging is the backbone of a wide range of applications. From real-time interactions to machine communications, our high-scale, highly available platform adapts to meet the demands of various industries. Below are some of the key use cases our platform supports:
Social networks
Private messaging is at the heart of every social platform
If you are building a social network in any form, a private messaging infrastructure is essential. There’s no way around it, and it’s even better if you make it a core part of your service.
Social networks have been the dominant force for more than a decade, with feeds being the most prominent feature for a long time.
However, this is no longer the case. On all major social networks—Facebook, Instagram, Snapchat, and others—the primary reason users keep coming back to the app and maintaining connections is the private space: conversations, whether through group chats or one-on-one messaging.
Our software stack, built around ejabberd, is the most reliable and scalable tool to build a chat feature for your user base. After all, it’s the foundation that made WhatsApp possible.
As Mark Zuckerberg said in 2023, Whatsapp would be the target to build the private social network of the future, if they were starting from scratch.
“If you’re envisioning what will be the private social platform of the future, starting from scratch, I think it would basically look like WhatsApp,”
-- Mark Zuckerberg
Sources
- In English: Mark Zuckerberg Taps the Strengths of WhatsApp (New York Times)
- In French: Pour les réseaux sociaux, la fin d’un règne ? (For social networks, the end of an era?, Le Monde)
Gaming
Gaming is inherently social. We play to connect with friends and meet new ones. Whether strategizing with teammates or discussing game tactics, messaging plays a crucial role in enhancing the experience. Push notifications also help players re-engage by inviting friends into games when boredom strikes.
In some cases, game events can be routed through the same messaging platform, simplifying infrastructure management and reducing operational complexity.
Leading gaming companies trust ejabberd to power their chat services, push and event mechanisms, including Nintendo (for Switch console push and messaging services), CCP (Eve Online), Riot Games (League of Legends), Ubisoft, Winamax, and Electronic Arts.
Corporate messaging
When we think of messaging, corporate communication often comes to mind. Messaging tools have become integral to collaboration across enterprises and government organizations.
ProcessOne’s platform is widely used in such environments because it empowers organizations to fully own and customize their messaging solutions. Companies can retain control over both their data and software stack, seamlessly integrate the messaging service with internal workflows, and define their own policies for monitoring and archiving.
Our messaging platform is used to power all type of corporate chat service:
- Employee-to-employee: A vital tool for internal collaboration.
- Employee-to-partners: Through federation, businesses can communicate externally while ensuring that sensitive internal messages remain within their own network.
- Employee-to-customers: Our platform not only supports standard customer service workflows but also enables businesses to implement highly specific, customized workflows that can blend human agents with app-driven interactions. When integrated with internal messaging, this setup boosts productivity by allowing teams to use a single tool for both internal and external communication.
- Employee-to-core business applications: With the rise of AI and conversational interfaces, organizations are increasingly integrating chatbots into workflows, blending human interaction with business applications.
In terms of feature scope, our platform goes beyond simple text and group chat, offering capabilities such as rich presence, real-time collaboration, shared drawing boards, file attachments, and even voice and video chat.
Our solution is trusted in sectors where quality of service and security are paramount, including Banking and Finance, as well as Healthcare.
Internet of Things
When building and controlling a network of devices, the best approach is to connect them to a central cluster running our platform. Due to firewalls protecting many IoT devices, connecting directly to them is often impractical. Our platform enables seamless communication by using the appropriate protocol for each task, depending on the traffic demands—whether you need to collect vast amounts of data from sensors or dispatch control messages to specific devices. Once connected, data flows bidirectionally, allowing full control and monitoring.
Major device manufacturers rely on our platform to manage hundreds of millions of devices, including companies like Nintendo, Linksys, AVG/Avast, and YouView. Our platform is even trusted in high-security contexts, such as controlling alarm system networks where reliability and security are critical.